There’s an up-and-coming watchmaker in the US (wow really?!) that’s based out in San Francisco. They are called Xetum. I have no clue what the name means (it’s probably on their website http://www.xetum.com somewhere), but it’s pretty cool because it starts with an “X”. The company prides itself on eco-friendly materials and practices. It also touts Swiss-made movements and quality craftsmanship, both of which are becoming cheap-talk in these days of replicas and knockoffs.
Right now, they only offer two different models, the Tyndall and the Stinson. They are both clean and simple casual watches that come with black, brown, or off-white faces and a leather band of varying shades. The Tyndall has a chronograph, while the Stinson makes do without one. While neither one is ultimately an innovation in horology, they offer the discerning person a timepiece that makes a statement, be it one that is at times a bit understated. But that can be a good thing.